Storries From the North
Client: A.Kjærbede
Produced by: Unik
Director: Marcus Møldrup
Greenland Unit: Arctic Creative
Cinematographer: Mads Schmidt Rasmussen
Format: Film, Photography, Social Media Content
Country: Europe
Published: 2024
Genre: Commercial, Fashion & Lifestyle
I’ve known Mads for quite some time, and he is that type that always brings energy into a room weather you have him in physical form or over the phone.
Mads approached me with an opputinity to shoot in some totally unique environments in greeland, since he was venturing on a trip. Having worked with A.Kjærbede before and knowing they had their active-lineup on the way, we pitched the idea.
One month later we could deliver the final assets after working with the creative breif for a bit and trusting the Greenaland Unit to deliver.
In this project, I wanted to highlight another side of passionate athletes and explorers—what they experience during long stretches of training. While their dedication and drive are inspiring, it often comes with challenges like missing family, friends, and the comforts of home.