CAPSULE
Curator & Writer: Marcus Møldrup
Graphic Designer: Gustav Lautrup
3D Artist: Arnar Ómarsson
Format: Newsletter
Country: International
Published: 2024
Genre: Creative Direction, NewsletterCAPSULE was a branding project I created during my time as Creative Director at Unik. I was following various “newsletters” for updates on creative direction and fashion trends, but I couldn't find anything in our industry focusing on film, great commercial work, and so on.
CAPSULE was also created with the intent of being as far from a typical spammy newsletter that ultimately aims to sell you something. I wanted to curate something that genuinely provided value, aiming to inspire other creatives and position Unik as the go-to source for the latest trends, top-tier productions, or inspiration for the next project.
Read Monthly Issues here:
Each month, I created a CAPSULE where I’d empty my brain, bookmarks, and other things that stuck with me over the past month. I analyzed my take on the month’s most creative project, offering background on the project and explaining why it resonated with me. Since I find music very inspiring, I also curated a monthly playlist (02. Music & Audio) of 40 tracks, songs, and sounds, as well as shared some tools/features I’d been using (03. Gatekeeping). Finally, when nearly all the readers' attention span was used up, I shared my favorite bookmarks of the month—art projects, commercials, photoshoots, and so on.
CAPSULE quickly gained interest among followers, with creatives tuning in each month for inspiration. The newsletter reached an average open rate of 71%, with a click rate on various links around 38%.
For about six months, CAPSULE served as a monthly dose of creativity for subscribers in the creative industry.